For so long Nike have been pushing its audience to the edge.
But with burnout awareness on the rise and a tough couple of years for everyone it was time to take the foot off the accelerator.
Nike’s first-ever program designed to help the mind and the body. To be your best you have to feel your best - a radical change of tone for a legendary brand.

One Show: Finalist
Shorty Awards 2023
Digiday Greater Good Awards

2021
Agency: Analogfolk Amsterdam
ECD: Carren O’Keefe