Actually more of a Nikolai. No Russian heritage, just an imaginative mother. 15 years experience across traditional and innovation-led agencies, including both Campaign agencies of the decade. I lead accounts, write on others. Love work that entertains or empowers - pretty sure the public do too (remember them?). And if it has an interesting tech, digital or social edge, even better. Brand down, culture up, that’s the sweet spot.

Proud to be a founding member of the Malaria Creative Community. Started with David Beckham and ended with speaking at the UN Global Fund conference. Post Covid I helped half a million immunocompromised people get the treatment they needed - a campaign that became permanently exhibited in two national museums. In a bizarre turn of events I created a few of the games for ITV’s The Cube. Currently writing a sitcom about a pet courier service.

And weaknesses? Well, thinking a sitcom about a pet courier service is a good idea.

Experience

The&Partnership - Creative Director (Snickers, Dolmio, Lexus) - 2021-2023
AnalogFolk Amsterdam & others - Creative Director (Netflix, Nike) - 2020-2021
R/GA - Creative Director / ACD (Google, Samsung, Malaria No More) - 2014-2020
RKCR/Y&R - Contract (BBC, Land Rover) - 2014
Adam&EveDDB - Contract (Sony, John Lewis) - 2013
Fred + Farid Paris - Creative (Audi, Orangina) - 2012-2013
Glue & Havas - Freelance - 2011
Leagas Delaney - Creative - 2010
Various - Junior Creative - 2006-2009

Recognition

MALARIA MUST DIE

BIMA 2019 - Grand Prix

D&AD 2020 - Creative use of Technology - Shortlist

One Show 2020 - Creative Effectiveness – Non-Profit/Charity - Finalist

One Show 2020 - Influencer Marketing – Single Channel - Finalist

Webby Awards 2020 - Public Service & Activism - Winner

Webby Awards 2020 - Technical Achievement - Honoree

Creative Circle 2020 - Best digital/online execution - Silver

Creative Circle 2020 - Online campaign for positive change - Silver

Creative Circle 2020 - Best conceptual idea - Bronze 

Creative Circle 2020 - Best charity / public service online - Bronze

BIMA 2019 - Communications & Content – Winner

BIMA 2019 - Public Service & Not for Profit - Winner

BIMA 2019 - Emerging Technology - Winner

Kinsale Sharks 2019 - Digital - Innovative use of Technology - Bronze

Kinsale Sharks 2019 - Digital - Charities & Trusts - Shortlist

British Arrows - Most innovative use of video - Shortlist

Campaign Innovation of the year 2019

Campaign Tech Awards 2020 - Breakthrough tech in campaign - Winner

Campaign Tech Awards 2020 - Best use of AI - Shortlist

Campaign Tech Awards 2020 - Best use of data/insight - Shortlist

Shorty awards 2019 - Social Good / Public Health - Nominee

AICP Next Awards 2020 - Purpose Driven - Innovation - Shortlist

The Drum Awards 2019 - Best Not for Profit Campaign - Winner

Cog X - Outstanding use of AI for social good - Winner

GOOGLE YEAR IN SEARCH 

D&AD 2015 - Branding/Digital Brand Expression - Wood Pencil

Cannes Lions 2015 - Creative Data - Data Storytelling - Shortlist

Cannes Lions 2015 - Cyber - Copy/Editorial - Shortlist

Cannes Lions 2015 - Cyber - Use/Curation of Image - Shortlist

One Show 2015 - Production & Post-Production, Editing - Finalist

Webby 2015 - Best Online Commercial - Runner-up

Webby 2015 - Best Practice - Runner-up

Eurobest 2015 - Interactive (Copy/Editorial) - Bronze

BIMA 2015 - Public Life - Shortlist

BIMA 2015 - Data - Shortlist

BIMA 2015 - Video - Shortlist

LIA 2015 - Production & Post-Production - Finalist

IAB Creative Showcase 2015 - Most Buzzworthy Campaign - Shortlist

Shots Awards 2015 - Digital Campaign of the Year - Bronze

AdWeek Watch Awards - Best Lifestyle Video - Winner

Drum Marketing Awards - Design Strategy of the Year - Commendation

AICI awards - Culture - Highly commended

Marketing New Thinking Awards - Data Creativity - Shortlist

NIKE MOVE WITH HART  

Clios 2017 - Sport - Partnerships, Sponsorships & Endorsements - Gold

Clios 2017 - Social media - Social video - Shortlist

Webby Awards 2017 - Film & Video, Comedy (Branded) - Honoree

LIA 2017 - Social Influencers - Comedy - Bronze

KILLZONE 2 

Cannes Lions 2009 - Cyber - Silver 

D&AD 2010 - Digital Advertising - Online Games - Graphite Pencil

One Show 2010 - Entertainment - Bronze 

Creative Circle 2010 - Most Innovative Digital Campaign - Silver 

Creative Circle 2010 - Best Viral Marketing - Silver

Creativity Annual Awards 2009 - Honour 

LIA Awards 2009 - Digital - Electronic Equipment - Gold 

LIA Awards 2009 - Digital - Games - Silver 

Eurobest 2009 - Interactive - Gold

BIMA 2009 - Microsoft Achievement Award - Innovation - Shortlist 

BIMA 2009 - Interactive Advertising - Shortlist 

Campaign BIG Awards 2009 - Media & Entertainment - Finalist 

IAB Creative Showcase Winner February 2009 

Revolution Awards 2010 - Award for Innovation - Highly Commended

NIKE MINDSETS

One Show 2022 - Finalist

Shorty Impact Awards 2022

Digiday Greater Good Awards 2022

MAKE GOOGLE DO IT 

Campaign Tech Awards 2019 - Best integrated campaign - Winner

EVUSHELD

Purpose award 2023 - finalist

Festival of Media purpose awards - Finalist

AGENCY

Cannes Agency of the year 2015

Clios Agency of the Year 2015

Ad Age Agency of the Year 2015

D&AD Most Awarded 2015

Webby Agency of the Year 2016

Campaign innovation agency of the year 2015, 2016, 2017, 2018

Campaign Independent agency of the year 2015

Campaign Tech Award agency of the year 2018, 2019

Campaign agency of the decade 2010 - 2020

You’ve made it to the bottom. Appreciate it. Bonus dog.