Partnered with Google Labs to launch Google Assistant, their big move from answers to actions. Super-duper voice-tech presented in an altogether more human way, boosting positive feelings towards the little device by +30%

We massively geared the rest of the campaign towards social, producing over 75 bespoke assets featuring and targeting our audience’s fave celebrities and passions, like Afrobeats with Mr Boyega. That’s the third one, go on John.

And of course, the concept was perfect for radio.

Campaign Tech Awards: Best integrated campaign

2018
Agency: R/GA London / Google Labs
ECD: Graeme Hall
ACDs: Nick Moss & Dan Northcote-Smith
Director: Gary Freedman