MALARIA MUST DIE
FILM | SOCIAL | AI
This is the world’s first Voice Petition to end the world’s oldest and deadliest disease.
Launched by David Beckham and groundbreaking video synthesis tech; ‘Deepfake’ used for good.
All pro bono, calling in favours, true collaboration and hard graft for a great cause.
Agency: R/GA London
CDs: Nick Moss, Dan Northcote-Smith, Mark Fairbanks
Creative: Max Wilke
Director: Juriaan Booij @ RSA