FILM | PRESS
Performance car advertising has become tired and predictable - same driver, same roads, same landscapes.
We wanted to launch ‘N’ by showing what it actually felt like to drive, and bring some fun to a dry category.
Still can’t believe we managed to sell these in.
At the centre of the campaign, three fictional “N products’; a hairdryer, cologne and headphones.
The usually cantankerous Copyranter, in the states, described them as the freshest car ads he’d seen in years.
Seriously exhilarating performance doesn't have to be so... Serious...
Finally the full launch film.
Agency: R/GA London
CDs: Edwin Latchford & Mark Fairbanks
Director: Tom Kuntz @ MJZ