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GOOGLE YEAR IN SEARCH

 

GOOGLE YEAR IN SEARCH

DATA | EDITORIAL | FILM

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Every December brands and media publish their review of the year, but it's always the same.
We used the trillions of searches made to reveal a true insight into humanity, free from bias.
Google’s biggest end of year review ever.

The launch film hit 33 million views and overall the campaign made 2.2 billion impressions worldwide.

At the core was a worldwide digital experience spanning 80 countries, featuring the year’s biggest - and weirdest - stories, viewable on any device.
Click here to see it

The key was to give raw search data surprising and heartwarming angles.
Did you know we searched for 'am i in love' 3x more than 'am I alone'?

There was a massive screen a whole 'block' wide in times square for NYE revellers to watch.

A smart social campaign saw celebrities and the hottest cultural phenomena share the project to their fans, helping spread the campaign.

Even Lego got involved.

And it had its own Google Doodle.

Agency: R/GA London
CDs: Rod Sobral, James Temple, Emma Lightfoot
Production: In-house / MPC