NIKE KEVIN HART
FILM | SOCIAL
Nike wanted to show people there’s a fun side to running... Enter Kevin Hart.
One super awkward press conference and entire follow-up social campaign did the trick.
We announced Kev’s participation in ‘Hood to Coast’ by flipping the convention of a (usually dull) press conference on its head - the press knew more about the run than Kev. The 2016 race became the most talked about in history and we introduced a whole new audience to running.
Kev was stoked with the results and asked us to help with his next major announcement, his 'Moonshot'...
The NYC marathon.
Training towards the marathon ramped up.
He only went and did it… just.
CD: Zack Mcdonald
Director: Joey Garfield @ Ghost Robot