MAKE GOOGLE DO IT
MEDIA: FILM | OOH | SOCIAL | RADIO
We partnered with Google Labs for the UK launch of the Google Assistant - the big shift from answers to actions.
Super-duper-smart-AI-voice-technology presented in an altogether more human, lighthearted way.
CAMPAIGN TECH AWARD: INTEGRATED CAMPAIGN OF THE YEAR
As well as the main film we created an entire campaign of new and expanded 15s scenes for social.
Here's a couple of the John Boyega ones.
We created a radio campaign feat. Julian Barrett.
Last but not least a European-wide contextual OOH campaign showing what you can make Google do
Agency: R/GA London / Google Labs
CD: Graeme Hall
Director: Gary Freedman @Independent