Several years ago we caused a stir in the world of London advertising by releasing this monopoly board.
A couple of hours work lit up twitter around the world and ended up getting a write-up in Campaign.
Ranking agencies (and outright provoking others) was a simple, disruptive idea that swept through the inboxes and social media accounts of the world’s advertising shops. We got thousands of mentions from London to Japan, D&AD to Cannes, from bloggers like Copyranter and even industry luminaries felt like they had to chip in on the debate.
In the first week:
10k+ visits to the site
1k+ Tweets and blog posts*
A mention in Campaign
Not bad for a simple jpeg and some in-jokes
*when everyone and their dog had a blog