DNS & NICK
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LONDON AD MONOPOLY


LONDON ADMONOPOLY

VIRAL

Several years ago we caused a stir in the world of London advertising by releasing this monopoly board.
A couple of hours work lit up twitter around the world and ended up getting a write-up in Campaign.

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Ranking agencies (and outright provoking others) was a simple, disruptive idea that swept through the inboxes and social media accounts of the world’s advertising shops. We got thousands of mentions from London to Japan, D&AD to Cannes, from bloggers like Copyranter and even industry luminaries felt like they had to chip in on the debate.

In the first week:

10k+ visits to the site

1k+ Tweets and blog posts*

A mention in Campaign

Not bad for a simple jpeg and some in-jokes

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*when everyone and their dog had a blog